A 360-degree beauty that plays a crucial role within each individual ecosystem of everyone, man or woman, adults or little ones, from east to west.

Our philosophy is to satisfy the infinite requests respecting the different cultures and the environment; and our mission is to provide quality products that can be used daily by our consumers.

Our strengths are:

• Innovation and quality: our products meet the needs of consumers.
• Sustainability: we are committed to fulfilling our mission in an ethical and responsible way, respecting the different cultures and safeguarding the environment.
• Made in Italy: we are a company with Italian characteristics, but with an increasingly international dimension, able to satisfy different and specific demands and needs.

We are an industrial company proud to be Italian.

Always careful to the richness and potential of our territory, our products are made and packaged in Italy. This allows us to avoid outsourcing to foreign labour at low cost, maintaining and increasing new jobs in our three plants located in Italy: Mirato and MilMil’76 in the province of Novara and Gianasso in the province of Genoa.

A constant growth in a dynamic and highly competitive market with our ability to catch new trends and looking for the future with the strength to achieve new goals.